Dr. Oliver Wirth is an ICF (International Coaching Federation) and WABC (World Association of Business Coaches) certified coach, who brings to his coaching practice 25 years of experience of working in the Middle East in both advisory and senior leadership positions. Oliver is an active business leader serving as the MEEA CEO of a leading global sports brand for close to 18 years. Aside from his leadership role, Oliver offers coaching within the global organization and selectively accepts external coaching engagements.


He has a strong empathy for motivated business leaders and executives, and he is passionate about supporting them. In coaching, Oliver applies his broad experience and knowledge of successful leadership and management to build a deep understanding of his clients’ situations and goals, thereby helping them to identify and follow through with appropriate courses of action for going forward. With Oliver, clients will have someone who is on their side with unconditional positive regard, but does not sugarcoat; someone, who challenges them to intently strive towards their own understanding of excellence and satisfaction.

Oliver was born in Germany but has been living and working overseas for the more than 25 years. He is a qualified lawyer and, starting in the early 1990ies, practiced commercial and corporate law in the Middle East for over a decade. His clients included primarily blue chips from Europe, Asia and North America. In 2005, Oliver seized the opportunity to change career and joined a renowned global sports brand as their CEO for the Middle East region. His responsibility expanded over time stretching today from the Middle East and other parts of Asia to the African continent. He has held this role to this date holding full P&L responsibility for the brand’s business in the region. Oliver attributes his own leadership success to his ability to develop and empower extraordinary teams and individuals in his organization.

​Oliver believes in lifelong learning and took up coaching originally to enhance his own leadership style. He has continued to develop and hone his coaching skills since then. He received formal coaching education from the Institute of Counselling (Glasgow, UK), completed the Business Coaching Advantage Certification ProgramTM (Toronto, Canada) and has the distinctions of Professional Certified Coach (PCC) from the International Coaching Federation and Registered Corporate CoachTM (RCCTM) from the Worldwide Association of Business Coaches (WABCTM).  Oliver also holds a doctorate in law (Dr. iur) and a master's degree in business administration (MBA) with an emphasis on corporate sustainability management.

Oliver lives in Dubai together with his wife and two teenage children. Outside of his work he enjoys spending time with his family and pets, doing sports, and travelling on and off beaten tracks.